Patton Media

Promoting wellness through social media

NJAPW — Fri, 16 Mar 2012 21:40:57 +0000

Your employees are spending more and more time on their mobile devices and social media websites. So can you make use of these tools in your employee wellness program?

According to U.S.-based incentaHEALTH, you not only can you should.

The health technology company surveyed more than 2,000 participants in its own wellness programs and asked them about the role social media plays in managing their wellness.

It found that 80% of respondents are looking at text messages on a daily basis, and 91% of respondents are on Facebook—statistics the company is now using to shape its offerings. The company says it has implemented a “push” model that delivers wellness information to employees via social media and mobile access, such as daily text message coaching and a Brag to Facebook feature.

Find out More at http://www.benefitscanada.com/benefits/health-wellness/promoting-wellness-through-social-media-26453

Backlash Aside, Charities See Lessons in a Web Video

NJAPW — Fri, 16 Mar 2012 20:50:00 +0000

It has galvanized young Americans, inspired a flood of donations and stirred a backlash from critics. But for some in the nonprofit world, the reaction to the unprecedented success of an advocacy video about the murderous African warlord Joseph Kony can be summed up in a word: envy.

Read the Full Story at Backlash Aside-New York Times

Social media is about social science not technology.

NJAPW — Thu, 15 Mar 2012 21:31:10 +0000

Social science is the study of society and human behaviors. As an umbrella term, we should think about social media and mobile behavior as it’s related to psychology, anthropology, communication, economics, human geography, et al. After all, everything comes down to people.

Unfortunately in new media, we tend to put technology ahead of people. Think about your current social media, mobile, or web strategy for a moment. Do you even know who you’re trying to reach? Do you know what customers or stakeholders expect or the challenges they face? Are you familiar with how they connect and communicate and why? Lastly, do you understand the journey they take to make decisions?

Political Web TV comes of age

NJAPW — Thu, 15 Mar 2012 17:00:26 +0000

On election night in Mississippi and Alabama, political junkies here and around the world slouched into their usual routine: Twitter, popcorn, and talking heads.

Only on Tuesday night, many in the political class opened their laptops, not their televisions, for the color commentary. Tens of thousands tuned into POLITICO’s live stream, in particular, which became the center of the evening’s inside conversation.

Britney Spears Joins Path: What’s Path?

NJAPW — Thu, 15 Mar 2012 16:51:56 +0000

Path is known by most, if at all, as an exclusive, small-scale social network because it only allows 150 people to be part of any users’ network. Spears, who has more than 14 million followers on Twitter, joined the network as part of her tour around Silicon Valley. The pop star also stopped by theBeautylish, the fashion and style blog, during her trip. She even tweeted about her visit: “Yup! That was me. RT@Beautylish was that really just @BritneySpears hanging out at the Beautylish office?!”

March Madness seizes the workplace

NJAPW — Thu, 15 Mar 2012 14:59:30 +0000

The first full days of the men’s NCAA basketball tournament tip off today, and fans across the country are announcing their plots to ditch work duties and instead take in the games. Not to their employers, of course, but in social media circles.

Facebook posts describe schemes of working from home and rescheduling those pesky conference calls. On Twitter, a quicker solution is required: Some suggest taking a sick day for March Madness.

When you tweet, the CIA listens

NJAPW — Thu, 15 Mar 2012 08:41:03 +0000

Don’t want the spooks spying on your Facebook or Twitter accounts? Don’t diss the Department of Homeland Security – or really, any Federal agency – in public.

Last year, the DHS acknowledged it was scanning social media as well as mainstream media for “operationally relevant data” – in order to detect, say, the next Arab spring or Japanese tsunami or SARS outbreak before they see it on CNN. But according to the Electronic Privacy Information Center, the spooks are also on the lookout for people being openly critical of the government.

FInd Out Why at http://www.itworld.com/it-managementstrategy/259146/when-you-tweet-cia-listens

Facebook Boasts 3,000 Timeline Apps

NJAPW — Tue, 13 Mar 2012 19:04:35 +0000

Facebook news comes by way of SXSW wherein the social networking site announced that third-party developers have taken kindly to this whole apps for timelines. In fact, the company says, nearly 3,000 apps have launched since Open Graph apps started stepping out into the Facebook world a mere two months ago.

See Full Story at: http://www.webpronews.com/facebook-timeline-boasts-3000-apps-2012-03

Sizzling Hot Internet Trends

NJAPW — Mon, 12 Mar 2012 20:50:18 +0000

Each day the web is becoming more information packed. Social media is crowded, contents in all shapes, colors and sizes exist, websites are a dime a dozen (maybe even cheaper) and YouTube has enough video content for some unfathomable calculation (ie: enough video footage to circle the globe 10 times).

So, how can you stand out on the web? How can you make a lasting impression? I recently returned from an amazing Internet marketing conference run by Yanik Silverand learned about the latest and greatest ways to build your brand online.

Find Them Out at http://communityvoices.sites.post-gazette.com/index.php/business/digital-you/32200-sizzling-hot-internet-trends

Miss Seattle’s missteps on Twitter provide a lesson in Social Media 101

NJAPW — Sun, 11 Mar 2012 16:16:20 +0000

The new Miss Seattle learns as other have before her, that tweets, like most everything online, live forever. Tweet No. 1 that Jean-Sun Hannah Ahn wishes she had never written: “Ew I seriously am hating Seattle right now… ” How many cautionary Twitter tales do the rest of us need?

Read Full Story at http://seattletimes.nwsource.com/html/localnews/2017713035_twitter10m.html