Patton Media

Patton Media Blog

March Madness seizes the workplace

March 15, 2012 NJAPW

The first full days of the men’s NCAA basketball tournament tip off today, and fans across the country are announcing their plots to ditch work duties and instead take in the games. Not to their employers, of course, but in social media circles.

Facebook posts describe schemes of working from home and rescheduling those pesky conference calls. On Twitter, a quicker solution is required: Some suggest taking a sick day for March Madness.

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When you tweet, the CIA listens

March 15, 2012 NJAPW

Don’t want the spooks spying on your Facebook or Twitter accounts? Don’t diss the Department of Homeland Security – or really, any Federal agency – in public.

Last year, the DHS acknowledged it was scanning social media as well as mainstream media for “operationally relevant data” – in order to detect, say, the next Arab spring or Japanese tsunami or SARS outbreak before they see it on CNN. But according to the Electronic Privacy Information Center, the spooks are also on the lookout for people being openly critical of the government.


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Facebook Boasts 3,000 Timeline Apps

March 13, 2012 NJAPW

Facebook news comes by way of SXSW wherein the social networking site announced that third-party developers have taken kindly to this whole apps for timelines. In fact, the company says, nearly 3,000 apps have launched since Open Graph apps started stepping out into the Facebook world a mere two months ago.

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Sizzling Hot Internet Trends

March 12, 2012 NJAPW

Each day the web is becoming more information packed.  Social media is crowded, contents in all shapes, colors and sizes exist, websites are a dime a dozen (maybe even cheaper) and YouTube has enough video content for some unfathomable calculation (ie: enough video footage to circle the globe 10 times).

So, how can you stand out on the web? How can you make a lasting impression?  I recently returned from an amazing Internet marketing conference run by Yanik Silverand learned about the latest and greatest ways to build your brand online.

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Miss Seattle’s missteps on Twitter provide a lesson in Social Media 101

March 11, 2012 NJAPW

The new Miss Seattle learns as other have before her, that tweets, like most everything online, live forever. Tweet No. 1 that Jean-Sun Hannah Ahn wishes she had never written: “Ew I seriously am hating Seattle right now… ” How many cautionary Twitter tales do the rest of us need?


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