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Patton Media Blog

Promoting wellness through social media

March 16, 2012 NJAPW

Your employees are spending more and more time on their mobile devices and social media websites. So can you make use of these tools in your employee wellness program?

According to U.S.-based incentaHEALTH, you not only can you should.

The health technology company surveyed more than 2,000 participants in its own wellness programs and asked them about the role social media plays in managing their wellness.

It found that 80% of respondents are looking at text messages on a daily basis, and 91% of respondents are on Facebook—statistics the company is now using to shape its offerings. The company says it has implemented a “push” model that delivers wellness information to employees via social media and mobile access, such as daily text message coaching and a Brag to Facebook feature.


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Social media is about social science not technology.

March 15, 2012 NJAPW

Social science is the study of society and human behaviors. As an umbrella term, we should think about social media and mobile behavior as it’s related to psychology, anthropology, communication, economics, human geography, et al. After all, everything comes down to people.

Unfortunately in new media, we tend to put technology ahead of people. Think about your current social media, mobile, or web strategy for a moment. Do you even know who you’re trying to reach? Do you know what customers or stakeholders expect or the challenges they face? Are you familiar with how they connect and communicate and why? Lastly, do you understand the journey they take to make decisions?


Read More at Social Media Today

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Political Web TV comes of age

March 15, 2012 NJAPW

On election night in Mississippi and Alabama, political junkies here and around the world slouched into their usual routine: Twitter, popcorn, and talking heads.

Only on Tuesday night, many in the political class opened their laptops, not their televisions, for the color commentary. Tens of thousands tuned into POLITICO’s live stream, in particular, which became the center of the evening’s inside conversation.

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Britney Spears Joins Path: What’s Path?

March 15, 2012 NJAPW

Path is known by most, if at all, as an exclusive, small-scale social network because it only allows 150 people to be part of any users’ network. Spears, who has more than 14 million followers on Twitter, joined the network as part of her tour around Silicon Valley. The pop star also stopped by theBeautylish, the fashion and style blog, during her trip. She even tweeted about her visit: “Yup! That was me. RT@Beautylish was that really just @BritneySpears hanging out at the Beautylish office?!”



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