Patton Media Blog

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Facebook, Twitter, Reddit, Pinterest – A Case Study In Social Media Demographics

Did you know that more than 66 percent of online adults are connected to one or more social media platforms? The most dominant social networking sites, which naturally includes Facebook and Twitter, but also Google+, LinkedIn, Pinterest and Reddit (which should never be underestimated), have a collective audience of more than a billion active users, sucking …

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Social Media and Job Titles

Official statistics can tell you how many workers were jobless last month, how many had college degrees and how many worked in construction. But they cannot tell you how many know Hadoop, a software for managing data that is much in demand these days. LinkedIn, however, says it knows that, and much else gleaned from the …

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How ‘Kony’ Clip Caught Fire Online

An Internet video seeking to draw attention to fugitive African rebel leader Joseph Konynow stands as the fastest-growing viral phenomenon in Web history, thanks to informal celebrity advocates and young viewers. Posted online on Monday, the video had been viewed more than 80 million times by Friday afternoon, according to online measurement firm Visible Measures Corp.   …

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Spreading Your Brand Like a Zombie Apocalypse

What do zombies have to do with your small business? A trend that has exploded on the Web and beyond can inspire lessons for our own marketing success.   Here are some key marketing resources to remember: http://smallbiztrends.com/2012/03/spreading-your-brand-like-a-zombie-apocalypse.html

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Facebook Mobile Climbs to 432 Million Users

In an updated filing of their $5 billion IPO,Facebook has stated that they had 432 million people use their service through their mobile app. The original estimates were 425 million when the company filed the original documents at the beginning of last month. In addition to these new statistics, Facebook has said 58 million users log in …

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