Patton Media Blog

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Promoting wellness through social media

Your employees are spending more and more time on their mobile devices and social media websites. So can you make use of these tools in your employee wellness program? According to U.S.-based incentaHEALTH, you not only can you should. The health technology company surveyed more than 2,000 participants in its own wellness programs and asked …

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Backlash Aside, Charities See Lessons in a Web Video

It has galvanized young Americans, inspired a flood of donations and stirred a backlash from critics. But for some in the nonprofit world, the reaction to the unprecedented success of an advocacy video about the murderous African warlord Joseph Kony can be summed up in a word: envy.   Read the Full Story at Backlash Aside-New York …

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Social media is about social science not technology.

Social science is the study of society and human behaviors. As an umbrella term, we should think about social media and mobile behavior as it’s related to psychology, anthropology, communication, economics, human geography, et al. After all, everything comes down to people. Unfortunately in new media, we tend to put technology ahead of people. Think about …

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Political Web TV comes of age

On election night in Mississippi and Alabama, political junkies here and around the world slouched into their usual routine: Twitter, popcorn, and talking heads. Only on Tuesday night, many in the political class opened their laptops, not their televisions, for the color commentary. Tens of thousands tuned into POLITICO’s live stream, in particular, which became …

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Britney Spears Joins Path: What’s Path?

Path is known by most, if at all, as an exclusive, small-scale social network because it only allows 150 people to be part of any users’ network. Spears, who has more than 14 million followers on Twitter, joined the network as part of her tour around Silicon Valley. The pop star also stopped by theBeautylish, the fashion and …

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