Patton Media

Patton Media Blog

Promoting wellness through social media

March 16, 2012 NJAPW

Your employees are spending more and more time on their mobile devices and social media websites. So can you make use of these tools in your employee wellness program?

According to U.S.-based incentaHEALTH, you not only can you should.

The health technology company surveyed more than 2,000 participants in its own wellness programs and asked them about the role social media plays in managing their wellness.

It found that 80% of respondents are looking at text messages on a daily basis, and 91% of respondents are on Facebook—statistics the company is now using to shape its offerings. The company says it has implemented a “push” model that delivers wellness information to employees via social media and mobile access, such as daily text message coaching and a Brag to Facebook feature.


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