Patton Media

Patton Media Blog

For Impatient Web Users, an Eye Blink Is Just Too Long to Wait

March 1, 2012 NJAPW

Remember when you were willing to wait a few seconds for a computer to respond to a click on a Web site or a tap on a keyboard? These days, even 400 milliseconds — literally the blink of an eye — is too long, as Google engineers have discovered. That barely perceptible delay causes people to search less.


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