A total of 39.3 million viewers, according to Nielsen saw “the leg.” In a single moment her supreme confidence, bravado, glamour and showmanship made our own “Zena Warrior Princess” within do a high five.
The next day, you could see talk show hosts on every channel mimicking Ms. Jolie and could hear dressmakers ripping seams to expose more “gam.”
The ceremony generated 3.8 million comments on Twitter, Facebook and other social media sites, according to data generated by Cambridge, Mass.-based Bluefin Labs. That made this year’s awards show the second most talked-about entertainment event on TV since the company began measuring and analyzing social media traffic several years ago. CBS’ telecast of the Grammy Awards this month on Feb. 12 was the undisputed champ, with 13 million social media comments. Comments on social media sites surrounding Sunday’s ceremony and red-carpet arrivals surged nearly 300% over last year’s gala. In 2011, there were fewer than 1 million comments. The trend suggests that more people are turning to social media outlets while watching TV by using a “second screen” — a tablet, smartphone or laptop computer — to stay connected to their friends and followers who are also watching TV. ABC said that its Oscar app was downloaded 370,000 times this year — a 1,154% leap compared with last year.
For the full story of what a leg can do read here.